Ila Bank

Content
Branding

Project with
Superunion

Digital bank powered by Bank ABC.

2019

"Seamless. Digital. Personalised.

We defined a purpose for the brand - Banking that reflects you , and a name - ila - meaning 'to' in Arabic that presents the idea of a journey, and its destination.

The magic of the identity is in its dual language, that literally reflects English to Arabic, and mirrors the region's dual language audience. The brand is designed to be playful, bold and dynamic, for the bank that is new, modern and tech savvy, just like its customers."

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